SEA Marketers Navigating Leadership: Here's What's Up

Relationship-building is crucial in good leadership and sustainable business success. Business leaders from Viber, ASTRO, Homage, and GoToko share advice on how to do it.

When the going gets tough, the tough get going. For first-time managers, navigating tough times means learning to count on others. 

"As you start to lead teams, you start to move away from focusing on the what and the why of: 'This is what I can do. These are the skills that I bring to the table and why I feel it's important,'" says Chris Aguilar, Marketing Director of APAC at Rakuten Viber, one of the world's largest messaging mobile applications. 

Your responsibility becomes less about how you can perform these tasks yourself and towards about focusing on the broader business strategy. Chris adds that leaders must shift their mindset to the who and the how: "Who is going to help drive this project, and how are they going to do it?"

Catch the rest of this Middle Matters as we speak to Priska Lampangateia, Head of Brand at GoToKo, Deborah Yaw, Head of Marketing for Malaysia at Homage and Evan Januli, VP of Brands and Marketing at ASTRO too as they give their advice on how first-time managers can navigate their new roles by building their teams and keeping them motivated.