Integrating Cultural Uniqueness in a Global Product #33
middlematters.substack.com
When entering the global arena, one key thing to remember is this: you need to adapt to certain cultural nuances. When you go global, you need to go glocal. Rachel Carruthers and her localization team helps develop Canva for local cultures where their product is currently present in. During our call, she shared interesting insights on working with high velocity and high growth companies, and how localization influenced product development in Canva.
Integrating Cultural Uniqueness in a Global Product #33
Integrating Cultural Uniqueness in a Global…
Integrating Cultural Uniqueness in a Global Product #33
When entering the global arena, one key thing to remember is this: you need to adapt to certain cultural nuances. When you go global, you need to go glocal. Rachel Carruthers and her localization team helps develop Canva for local cultures where their product is currently present in. During our call, she shared interesting insights on working with high velocity and high growth companies, and how localization influenced product development in Canva.