Hypergrowth startups and established multinationals alike know that opportunity often lies in the whitespace. Mapping these expansions is a specialisation of corporate entrepreneur and hourglass marketer Ian Tan. In this session, he tells us about the mindset global marketers need to be successful in growing businesses.
Mapping Whitespace - A Marketer's Journey #37
Mapping Whitespace - A Marketer's Journey #37
Mapping Whitespace - A Marketer's Journey #37
Hypergrowth startups and established multinationals alike know that opportunity often lies in the whitespace. Mapping these expansions is a specialisation of corporate entrepreneur and hourglass marketer Ian Tan. In this session, he tells us about the mindset global marketers need to be successful in growing businesses.